We have developed a campaign for Unilever Foodsolutions Denmark and the well-known Knorr brand that aims to reach chefs and other restaurant staff. The concept focuses on the fact that many chefs like to use stock cubes and liquid stocks from Knorr, but are not so inclined to tell their diners about it. (It’s somehow better that they believe the restaurant makes all its stock from scratch, which, of course, is a process that requires considerably more work).

In addition to advertising in the trade press, the campaign also includes DM with tastings of the latest stock products and a campaign website where chefs give their opinions on the products.

Print or Email