Skånetrafiken launched its new Jojo travel card today. Right from the start Jojo offers a lot of benefits for passengers compared with the old, worn out system, and will also be loaded with more smart functions in the future.
As the changeover to the Jojo card is a quite extensive implementation – there are around 500,000 cards to be changed – the launch campaign will be seen in a number of different channels. Naturally it will be visible on Skånetrafiken’s own buses, at customer centres, bus stops etc, but also in adverts in Skåne’s daily press and in outdoor advertising. Special Jojo centres will be set up in seven cities in Skåne during October and November to help people exchange their old discount cards for the new Jojo card.
You might also come across the Jojo campaign on Spotify, Blocket, MSN and Facebook. And on YouTube you can follow the highly enthusiastic passenger, Ingvar, and his dealings with Jojo in two films.
ID has been involved with Jojo ever since the first plans for a new payment system started to take shape at Skånetrafiken about four years ago. Now we are keeping our fingers crossed that the new card will be widely welcomed by people in Skåne. Hurray for public transport!
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