A little about ID

Our idea is to use smart communication solutions to make companies more successful. We help our customers to identify their message. We ensure that the message reaches all the way to its intended targets. And we are only really satisfied when communication produces clear results.

Have a look at our jobs. Here you will find examples of what we mean by smart communication – in different channels with different target groups and for different brands in many different sectors. To see our films, you can also visit our YouTube channel. If you want to know more about a specific assignment, you are welcome to get in touch.

A little more about ID

ID was established in 1998 and today we are one of the largest advertising agencies in southern Sweden. Malmö has been our geographical base from the start and since December 2008 we have operated from light and airy new premises at Beijerskajen 12, just next to Malmö University and the entrepreneurial centre, Minc (Malmö Incubator). ID is owned by ID colleagues Johan Fernö and Bengt Lundahl, and is part of the independent international agency network, INBA, in which the Copenhagen agency Sylvester Hvid & Co is our closest neighbour.

Even more about ID

Here you can order material – free of charge – from and about ID, so you can get to know us a little better.

ID in three minutes | Order here
A quick presentation of the ID advertising agency: what we do, how we do it and the final result.

Handpicked | Order here
If you tell us the company you work for, and perhaps a little about some of the challenges you face, we will send you a collection of relevant work samples.

Visual profile | Order here
ID’s Ulf Petterson, art director and designer, provides insights from his many years of work on brands, logotypes and profile programmes.

”Gatlopp i spenaten” (Running the gauntlet in spinach) | Order here
An entertaining green book full of stories and anecdotes from the agency world of southern Sweden. Written and designed by ID.