05 Dec 2008 |
Beijerskajen here we come

Perhaps you have already heard the rumour. Now you don’t need to wonder any more. After just over a decade at Skomakaregatan we are moving to Beijerskajen 12.
Why? We want to become an even better agency. One factor in achieving this is to work closer together with our clients and business partners. And moving to our new – more open, lighter and brighter – premises is a clear step in that direction.
At Beijerskajen there are echoes of Malmö’s shipbuilding past, but we will also have Malmö University and MINC – Malmö Incubator as our closest neighbours. Moving Media City (the media cluster centred on Kockum’s old machine hall) will become the base for companies such as Sveriges Television from autumn 2009.
In short: after having been at the centre of the old Malmö, ID will now be at the heart of the new Malmö. We will be in place at our new premises from 19 December. Drop in for a little mulled wine and a look round. You will find directions here.
PS. E-mail addresses and telephone numbers remain the same as today after the move.
13 Okt 2008 |
New look for SWEP

SWEP is one of the world’s leading – and fastest growing – providers of heat transfer solutions. Based in Landskrona on Sweden’s south-west coast, the company sells heat exchanges and accompanying technology and expertise in more than 50 countries worldwide, with its own dedicated sales force in more than 20 countries
ID communication has produced a new logotype and set of graphic guidelines for SWEP that helps the company communicate to its customers and wider audience in a simpler, more dynamic way.
One of the major changes is to simplify SWEP’s logotype and change its color to red. As red is the color of heat, energy and growth, it tells people more about SWEP and what people can expect from it.
The graphic guidelines produced for SWEP show the energy, vitality and commitment to customer satisfaction that runs through the company, and demonstrates the company’s main goal – that of turning satisfied customers into delighted customers.
03 Okt 2008 |
A safari with a luxury touch

Thanda is in Zululand in eastern South Africa. Here you can enjoy exciting culture and see some of the world’s most impressive animals at close hand. There is also a safari lodge called Thanda Private Game Reserve. The award-winning lodge is considered to be one of the best in South Africa.
Now Thanda has a new website. ID’s assignment was to create a design that inspires and awakens wanderlust, and that makes it easy for the visitor to quickly find the right information. Visit thanda.com.
04 Jul 2008 |
Sugar info in German and Lithuanian
Danisco Sugar is one of Europe’s leading sugar producers, with annual production in Scandinavia, Germany and Lithuania amounting to one million tonnes. Sugar is sold to consumers under the Dansukker brand name. However, more than 80 % of sugar output goes on to the food industry, which naturally creates a considerable need for b2b communication.
Danisco, for example, utilises websites focusing on the cultivation stage in order to spread knowledge on how to make production as efficient and environmentally-friendly as possible. ID has created the design and a framework that enables the content to be easily adapted for different markets.
Previously there were websites in Danish and Swedish, and now German and Lithuanian variants have been launched. You can find all the websites here.
03 Jul 2008 |
ID wins international top prize
Together with its client, Avfall Sverige, ID has created the world’s best campaign on waste management. That’s the verdict of ISWA, an independent global waste organisation that awarded its inaugural prize at a ceremony in Singapore. At the heart of the campaign are three films that have been shown on several Swedish TV channels. The campaign also includes advertising, internal information, PR and a website, with all elements linked by the theme: Sweden’s biggest environmental movement.
Read more about the prize at ISWA’s website
05 Jun 2008 |
New profile for b2b giant

French company, Valeo, one of the world’s leading subcontractors serving the automotive industry, recently sold a considerable part of its business to the major financial player, EQT, which is part of the Wallenberg sphere. The operations, which relate to heavy-duty engine cooling, generated a 176 million euro turnover in 2007 and involve around 1,000 employees in Sweden and the USA. ID’s assignment was to develop a name, logo, brand management, graphic profile and web site for the newly started company. You can see the final results above.
Read more on the acquisition here.
16 Maj 2008 |
The year’s most important publication
09 Maj 2008 |
A total concept for ESSS

European Spallation Source Scandinavia (ESSS) opens its exhibition today on what will become the world’s leading centre for material studies focusing on neutrons. The exhibition, which is aimed at the general public, shows how a high degree of creativity in concept, ideas and design can communicate a lot of information in an easily accessible and attractive package.
Together with ESSS, we have not only created the exhibition itself, but also developed everything from adverts and outdoor campaign to brochures and interactive presentations. We can of course warmly recommend a visit to the exhibition at the ESSS premises next to Kulturen in Lund.
15 Feb 2008 |
Point Hyllie at Cannes

Mipim, the world’s largest real estate and investment exhibition opens in Cannes, France, on 11 March. Annehem Fastigheter from Malmö will be there to market Point Hyllie, the heart of Malmö’s new city district. The project breakdown is two-thirds housing and one-third commercial premises. First out on the market is the commercial side, and ID has developed a marketing concept based on Point Hyllie’s function as a meeting point and symbol for the entire city district. We also organised PR activities on the same theme when the project was presented in November.
14 Dec 2007 |
New phone numbers for ID
Have you memorised the fixed line telephone numbers of lots of ID people? If so, we suggest you forget them immediately (the numbers not the people). The reason is that we are throwing out all our fixed line phones and going mobile.
When? From 1 January 2008.
Why? We will no longer run the risk of missing a call just because we happen to be with a colleague or getting a coffee. Calling us will be simpler in this new “One person, One number” mobile era.
How do I find all your mobile numbers? Easy, just click on “The team” in the right-hand column.
We will keep our switchboard number +46 40-690 63 00 so that people who don’t know us easily can get in touch with the agency.
16 Okt 2007 |
ID wins Region Skåne’s procurement contest
Region Skåne’s procurement contest among communications agencies resulted in four winners – of which ID kommunikation received the highest number of points. Our agreement with Region Skåne runs for four years and also covers public transport provider, Skånetrafiken, which has previously been on ID’s client list. In addition to public transport, Region Skåne’s areas of responsibility include healthcare, the business sector and tourism. ID is currently working on a primary care project with Primärvården Skåne, which is being expanded and needs to recruit more driving forces. Congratulations ID!
16 Okt 2007 |
Touched by Teleca

Teleca, which has 2,000 staff in 11 countries, focuses on services and solutions within software and currently works with all the world’s leading mobile phone manufacturers. The new website, which has been developed in cooperation with ID, is aimed at customer and investors as well as the trade media and job-seeking engineers. www.teleca.com
01 Sep 2007 |
The star that lights up southern Africa

Have you heard about Star School? It is a philanthropic project that aims to instil hope and belief in the future among school children as a way of slowing down the spread of HIV/AIDS. The project currently covers over 40 schools in South Africa and Namibia. The initiators are entrepreneur Dan Olofsson and his wife Christin, who saw how the virus is threatening the survival of future generations. ID was involved in the development of the concept – visually and verbally – and is responsible for a range of current activities.
01 Aug 2007 |
No. 1 in technology

A major reprofiling of Epsilon is underway to reflect a new consulting role. By challenging conventions in its sector, the company wants to establish a reputation as the Future’s consultant. The hub of the profiling initiative is a 64-page book. The working group includes staff from ID as well as external expertise. Would you like your own copy of the book (available in English)? Order at www.epsilon.nu