The book ”Att göra en tunnel” (The Making of A Tunnel) will soon be available in bookstores. Written and produced by ID kommunikation for the City of Malmö, and printed by Holmbergs, the book documents a critical stage in Malmö’s modern history. It presents the previously untold story behind the origins of the City Tunnel in Malmö. Just how did a group of politicians and civil servants in Southern Sweden decide to realise something that they felt was necessary – and impossible? The City Tunnel opens on Saturday 4 December.



The Stadium sporting goods chain and Star for Life launched an appeal in the spring that drew in 10 000 pairs of football boots for youngsters in South Africa. Now it’s easy to follow exactly what happens to the boots and the youngsters and families involved in Star for Life’s program for preventing the spread of HIV among young people in South Africa. We created the app, which you can download at the App Store.

The Hyllie Park & Ride car park opens on 12 December. This multi-story car park adjacent to Hyllie station has space for 1,400 cars and 1,000 bicycles, and will create a number of new possibilities. Commuters can save time and money by parking the car here and taking the train north or over the Öresund Bridge to Denmark. It also provides convenient parking for passengers flying abroad from Copenhagen’s airport, Kastrup.

The campaign in which we, quite justifiably, talk about Hyllie as Copenhagen’s, Berlin’s and New York’s best car park, will be seen in locations such as the car park operator P-Malmö’s various sites, in Skåne’s daily press and in a film shown on Skånetrafiken’s trains.

Yesterday ID won gold for this fine design in the Pentawards, the first international competition dedicated solely to packaging design. The gold award was won in the Dairy Products category – Brie Bistro is part of our client Skånemejerier’s range for the catering sector. The winning cheese packaging design is now, along with 250 other winners in various categories from recent years, collected in a highly attractive Taschen book that is easy to order on the web.

Cadbury Sverige is a new client for ID and their Stimorol Shift is a new chewing gum with a unique characteristic. After you have been chewing for a moment it changes flavour – from raspberry or orange to fresh mint. Try it yourself and, when you are in the shop, take the opportunity to look at the action marketing campaign we developed. The campaign has a self-driving focus and includes a competition in which you can win clothes worth SEK 50 000 from Nelly.com.

The Stadium sporting goods chain and Star for Life launched an appeal in the spring that drew in 10 000 pairs of football boots for youngsters in South Africa. Now the boots are on the way to the recipients. Over a seven-week period, Malin and Veronika from the  Sundsgymnasiet school in Vellinge will distribute the boots – which all have the donor’s name and mail address on the sole. The idea is to create an opportunity for contact between donor and recipient, from one footballer to another.

Malin and Veronika? That’s right: the same girls who have already sold Star for Life badges to raise SEK 100 000 and whose project work on a story book raised a further SEK 170 000 for Sundsgymnasiet’s twin-school in South Africa.

At ID kommunikation we have cooperated over a long period with Star for Life and are very happy to have also contributed to this initiative.

ID has completed several major profiling assignments for Sigma in the past year. Today we had some good news: our work with Sigma on their 2009 Annual Report has been nominated in the Swedish Design Award competition. If you also like what you see – visit the competition site and vote for us from 30 August!

For our client Invest in Skåne we developed this full-page ad, which aims to attract international companies to establish themselves in Skåne. The ad was in the magazine ”Innovation & Business”, which was distributed at the Swedish pavilion at this year’s World Exhibition in Shanghai. The magazine was also published as a supplement in the business newspaper, Dagens Industri.

Our client MSB, Myndigheten för Samhällsskydd och Beredskap (Swedish Civil Contingencies Agency) exhibited at the trade fair Interschutz in Leipzig, 7–12 June. MSB presented the wide range of international courses and training on offer at its facilities in Revinge in Skåne. ID helped to produce the exhibition stand, information material and clothes. And also this small giveaway: a cuddly teddy as a memento to take home for all visitors who dropped in at the stand for a chat.

Skånetrafiken, the organisation responsible for public transport within Region Skåne, is an operation with a need to communicate on several levels to various target groups. In recent years ID has helped to develop a framework for action and communication, among other things based on a vision to have, in 2018, the largest percentage of satisfied customers using public transport within the Nordic countries.

This work has resulted in a number of steering documents, which are now being implemented in the organisation: brand platform, communications platform and guide for customer care. These are collected in a convenient box, which is distributed to staff and various business partners of Skånetrafiken. In addition we have developed a graphic manual, which is on Skånetrafiken’s intranet, so it can be updated regularly.

For most listed companies there is probably no communication tool that plays such a decisive role as the annual report. ID has a specialist team with a wealth of experience in this type of assignment. If you also take into account our extensive network of external resources specialising in financial communication, it is easy to understand why we are commissioned to produce more annual reports that perhaps any other agency in southern Sweden.

Our clients work in a wide variety of sectors, but the common factor is that it is an assignment that places extremely high requirements on us as an agency. Our capacity to grasp complex contexts and understand finance market conditions, along with our ability to think creatively, allows us to work in a way that helps to strengthen the client’s brand.

VA SYD	Cardo	PartnerTech
Sigma	Sysav	Thule

Today, ID can proudly announce that it has become a partner to TEDxMalmoe!

TED (Technology, Entertainment, Design) is an annual interdisciplinary conference in the USA on the theme of ”ideas worth spreading”. In conjunction with the conference a number of lectures called TED Talks are given, often by well-known, high-profile speakers. The first TED conference was in 1984. Since 2006 the TED Talks have been published free on the Internet, for all the world to share.

In the spirit of “ideas worth spreading”, TED 2009 has created a concept called TEDx, a concept for local, self-organised events that bring people together to share a TED-like experience.

The event in Malmö is called TEDxMalmoe, in which x = independently organised TED-event. Anders M Printz is the initiator of TEDxMalmoe. The first event in Malmö will take place on February 2. Find out more at tedxmalmoe.se, tedx.com and ted.com. Let yourself be inspired!

Throughout the year we work hard to fill Nordic Sugar’s consumer website dansukker.com with inspiring tips and recipes. Sugar can be used for much more than just baking and now for Christmas we have added a lot of tasty recipes for everything from red cabbage and pickled herrings to meatballs and gratins. On the site, which has nine different language versions, you can also send Christmas cards, make your own Christmas labels and much more. Welcome!

You want to build a house. You find one you like on the Internet, you press ”print” and collect the house directly from the 3D printer. For free. No complications with builder’s bills costing more than was estimated. Just you, the house and a future of cosy evenings in. If you are happy with the result, you pay what you feel like paying.

A number of our customers listened to this possible vision of the future when Klaus Æ. Mogensen from Copenhagen’s Institute for Future Research visited ID. The way to this future is marked by anarchy + economy in one. Anarconomy. In an anarconomy, free access to services and products is unlimited. Gradually the free services Wikipedia and Ohmy News will migrate towards reality and radically change the economic model of the physical world.

The principle is simple: if we each have an apple and swop it with each other, we still each have an apple. However, if we each have an idea and tell it to each other then we both have two ideas. With greater transparency and a more generous exchange of services, products and ideas, tomorrow’s money will be earned, for example, by indispensible offers that you can buy for the products that are given away free. The anarconomy motto is: ”In the future you must give up control of your products in order to keep control of the market.”

The advertising industry can start to rethink and see benefits in the open-source society on the horizon. From this perspective the true value is in building customers’ brands around experiences, unique products, quality and good network relations in order for companies to make the new, future economy viable.

What services could your, or your customer’s, company focus on when your products are given away free and consumers have money over for things that they only feel like paying for? Get some inspiration and download the future report – completely free – at CIFS.

Skånetrafiken launched its new Jojo travel card today. Right from the start Jojo offers a lot of benefits for passengers compared with the old, worn out system, and will also be loaded with more smart functions in the future.

As the changeover to the Jojo card is a quite extensive implementation – there are around 500,000 cards to be changed – the launch campaign will be seen in a number of different channels. Naturally it will be visible on Skånetrafiken’s own buses, at customer centres, bus stops etc, but also in adverts in Skåne’s daily press and in outdoor advertising. Special Jojo centres will be set up in seven cities in Skåne during October and November to help people exchange their old discount cards for the new Jojo card.

You might also come across the Jojo campaign on Spotify, Blocket, MSN and Facebook. And on YouTube you can follow the highly enthusiastic passenger, Ingvar, and his dealings with Jojo in two films.

ID has been involved with Jojo ever since the first plans for a new payment system started to take shape at Skånetrafiken about four years ago. Now we are keeping our fingers crossed that the new card will be widely welcomed by people in Skåne. Hurray for public transport!