Today, ID can proudly announce that it has become a partner to TEDxMalmoe!

TED (Technology, Entertainment, Design) is an annual interdisciplinary conference in the USA on the theme of ”ideas worth spreading”. In conjunction with the conference a number of lectures called TED Talks are given, often by well-known, high-profile speakers. The first TED conference was in 1984. Since 2006 the TED Talks have been published free on the Internet, for all the world to share.

In the spirit of “ideas worth spreading”, TED 2009 has created a concept called TEDx, a concept for local, self-organised events that bring people together to share a TED-like experience.

The event in Malmö is called TEDxMalmoe, in which x = independently organised TED-event. Anders M Printz is the initiator of TEDxMalmoe. The first event in Malmö will take place on February 2. Find out more at tedxmalmoe.se, tedx.com and ted.com. Let yourself be inspired!

Throughout the year we work hard to fill Nordic Sugar’s consumer website dansukker.com with inspiring tips and recipes. Sugar can be used for much more than just baking and now for Christmas we have added a lot of tasty recipes for everything from red cabbage and pickled herrings to meatballs and gratins. On the site, which has nine different language versions, you can also send Christmas cards, make your own Christmas labels and much more. Welcome!

A number of our customers listened to this possible vision of the future when Klaus Æ. Mogensen from Copenhagen’s Institute for Future Research visited ID. The way to this future is marked by anarchy + economy in one. Anarconomy. In an anarconomy, free access to services and products is unlimited. Gradually the free services Wikipedia and Ohmy News will migrate towards reality and radically change the economic model of the physical world.

The principle is simple: if we each have an apple and swop it with each other, we still each have an apple. However, if we each have an idea and tell it to each other then we both have two ideas. With greater transparency and a more generous exchange of services, products and ideas, tomorrow’s money will be earned, for example, by indispensible offers that you can buy for the products that are given away free. The anarconomy motto is: ”In the future you must give up control of your products in order to keep control of the market.”

The advertising industry can start to rethink and see benefits in the open-source society on the horizon. From this perspective the true value is in building customers’ brands around experiences, unique products, quality and good network relations in order for companies to make the new, future economy viable.

What services could your, or your customer’s, company focus on when your products are given away free and consumers have money over for things that they only feel like paying for? Get some inspiration and download the future report – completely free – at CIFS.

Skånetrafiken launched its new Jojo travel card today. Right from the start Jojo offers a lot of benefits for passengers compared with the old, worn out system, and will also be loaded with more smart functions in the future.

As the changeover to the Jojo card is a quite extensive implementation – there are around 500,000 cards to be changed – the launch campaign will be seen in a number of different channels. Naturally it will be visible on Skånetrafiken’s own buses, at customer centres, bus stops etc, but also in adverts in Skåne’s daily press and in outdoor advertising. Special Jojo centres will be set up in seven cities in Skåne during October and November to help people exchange their old discount cards for the new Jojo card.

You might also come across the Jojo campaign on Spotify, Blocket, MSN and Facebook. And on YouTube you can follow the highly enthusiastic passenger, Ingvar, and his dealings with Jojo in two films.

ID has been involved with Jojo ever since the first plans for a new payment system started to take shape at Skånetrafiken about four years ago. Now we are keeping our fingers crossed that the new card will be widely welcomed by people in Skåne. Hurray for public transport!

“A golden opportunity with a slim chance of success was transformed, under the theme ”Science for Society”, into a real possibility for Lund, Skåne and Sweden to be Europe’s undisputed centre for research on future solutions in areas such as energy, environmental technology, pharmaceuticals, transportation and new smart materials.”

ESS Scandinavia won in competition with Axis, which is one of Europe’s leading growth companies, and Vellingeblomman, which transformed a garden centre into an experience centre.

As ID kommunikation has, among other assignments, created the ESS exhibition – which we are now in the process of updating – on Stora Algatan in Lund and on the Internet, we would very much like to do as MiM: raise our hats and say congratulations!

The international network of independent agencies, INBA, which ID has been part of for several years, recently organised a competition for all its agencies. After a tough internal selection process, we submitted a total of eight entries and half of them won awards in their category:

For Unilever’s “secret chefs” we won silver in the integrated B2B category, Skanska Öresund’s “restaurant window” carried off silver in the promotion class, and Otto Magnusson’s “hockey puck in the letter box” took silver in the direct marketing section

Our biggest prize, gold in the integrated B2C category, was won for our work with Malmö Citysamverkan, an assignment that is so new that we have not yet had time to present it on our website.

… or rather for professional buyers of different types of sugar, syrup and other sugar-related products – that’s what Nordic Sugar’s new Sugar web shop aims to be. ID has been involved in creating both the structure and design in order to make everything as smooth and easy as possible for the site visitor. The website is designed to meet the special needs of different parts of the food industry. Customers can, for instance, buy white syrup in both 750-gram bottles and 1.3-ton containers.

Some people say that it’s good to get a new perspective on things. That’s why we let our ideas percolate for a while and took a nip of evening air during an enjoyable session of space station-spotting from the quay outside the office. Uplifting!

 
We have developed a campaign for Unilever Foodsolutions Denmark and the well-known Knorr brand that aims to reach chefs and other restaurant staff. The concept focuses on the fact that many chefs like to use stock cubes and liquid stocks from Knorr, but are not so inclined to tell their diners about it. (It’s somehow better that they believe the restaurant makes all its stock from scratch, which, of course, is a process that requires considerably more work).

In addition to advertising in the trade press, the campaign also includes DM with tastings of the latest stock products and a campaign website where chefs give their opinions on the products.

Over 80 % of Nordic Sugar’s sugar production is used in the food industry, which of course creates a great need for b2b communication. There are also websites focusing on the cultivation stage in order to spread knowledge on how to achieve efficient and eco-friendly production. ID has created a design and framework that enables content to be simply adapted for different markets. Previously there has been information for growers in Danish, Swedish and Lithuanian, and now for the Finnish market there is also info in Finnish and Swedish.