One of the biggest outsourcing deals in Swedish industrial shipping history was completed recently. The Swedish division of the shipping line, Wagenborg Shipping, was given the assignment of handling the entire logistics chain for the global packaging giant Smurfit Kappa’s plant in Piteå — from factory to end customers in Europe. The five-year deal is worth around SEK 1 billion.
ID has worked in the Scandinavian market for Wagenborg Shipping for some time and in this case was involved in the strategy work for the offer to Smurfit Kappa. We rounded things off with a customer magazine and a summer campaign with the theme “relax — we will take care of all the practical aspects of your transport”
Skånetrafiken asked the public for help in generating ideas for the name of the new local service trains know as “Pågatågen”. More than 8,000 name suggestions were submitted and yesterday morning it was announced which of the 49 personalities from Skåne the jury had chosen. You can see that one of the trains will be called Ernst-Hugo Järegård from today’s advert in Metro.
You can see the complete list list on Skånetrafiken’s website, and on the radio program ”Morgon i P4″ Morgon I P4 you can hear how the jury arrived at their decision on the names.
A transparent briefcase filled with a lot of cultural items. What’s that all about?
Well, if you are interested in Swedish culture you are perhaps aware that regional councillor Rolf Tufvesson made a presentation to Culture Minister, Lena Adelsohn Liljeroth, and the Swedish parliament’s Culture Committee. The intention was to push for progress on the issue of implementing the Culture Inquiry’s proposal for the so-called “briefcase model”, which aims to increase political interplay in the cultural area.
Together with a message from 21 of Sweden’s county councils and regions expressing their support for the briefcase model, Tufvesson also took the opportunity to hand over this physical “culture briefcase”, which Kultur Skåne assigned ID to develop.
We thought it was fun, and it is not every day that you develop communication solutions aimed directly at the Culture Minister.
For films of the presentation and more information on the briefcase model, visit Region Skåne’s website.
It was a success right from the start when Star for Life asked the Malmö FF crowd for their support. During the football match against Gefle a few weeks back, fans bought Star for Life stars for SEK 20,000.
The aim for the season is to collect SEK 200,000 – sufficient funds to run a Star for Life project at an entire school in southern Africa for one year. The 50 senior high school students from Sundsgymnasiet in Vellinge, Procivitas and Malmö Borgarskola who sold the stars got a fantastic reception. The following weekend, Sundsgymnasiet’s first year students also carried out “Operation Day Work” for Star for Life, and raised a further SEK 60,000!
Star for Life’s new website – developed and realised by ID — was launched in connection with the event. We have also linked it to a number of social media: Star for Life now has a blogg, Twitter, its own channel on Youtube and a group on Facebook.
ID held its moving-in party on 2 April. Everyone was there, or at least some 400 invited guests — clients, friends, neighbours, business partners, and, of course, ourselves. Definitely an evening to remember, and there’s no better way to recall it than with a great gallery of photos.
The sugar producer, Danisco Sugar, is now called Nordic Sugar and has become a part of Europe’s second-largest sugar company, Nordzucker Group. The Dansukker brand will remain, and ID will continue to dig sugar just like before. ID uses web-based communication to tempt people in the Nordic Region, Baltic States and Russia with sweet tips and competitions at dansukker.com. Last year we set up several campaign websites for Dansukker. Around 67,000 subscribers signed up for the monthly newsletters. ID has participated in the name change by communicating the new identity, Nordic Sugar, and we continue to assist with communication between the company and sugar beet producers, nutrition experts and consumers.
If you were born in Sweden in the 1970s or earlier, and have some interest in technology, you will certainly remember the TV programme, ”Sigma”. Now it’s time for Sigma TV again, except in a totally different way. From now on ”watch TV” will be on the schedule for staff at IT company, Sigma. ID, in cooperation with U-Film, is producing episodes that will be shown every fortnight on Sigma’s own internal TV channel. The production, of course, is top secret. But you can at least see an excerpt.
In the autumn, Landskrona-based company, SWEP, received a new graphic design. Now it is time to utilise it in the company’s marketing of heat exchangers to customers in more than 50 countries. ID has developed an advertising concept that highlights the benefits of SWEP’s products: simpler solutions, environmental gains and savings. The first campaign will run in Japan.
You can feel safe and secure with a single press of a button on your mobile phone. That’s what Securitas promise with their new service for the consumer market, Securitas Safe-2-Go. The service was presented at a joint press conference with Nokia on Monday 19 January.
– “The keyword is security and that’s why a personal guard dog symbolises Securitas Safe-2-Go. We want to give people entirely new possibilities to feel safe in many situations. Via Securitas Safe-2-Go the customer gets direct contact with the Securitas alarm centre. You can also search for friends and keep an eye on the children,” says Magnus Friberg, marketing and development manager of Securitas Alert Services.
ID has been involved from the start and developed the name, communications platform and sales and information material for various media.
Perhaps you have already heard the rumour. Now you don’t need to wonder any more. After just over a decade at Skomakaregatan we are moving to Beijerskajen 12.
Why? We want to become an even better agency. One factor in achieving this is to work closer together with our clients and business partners. And moving to our new – more open, lighter and brighter – premises is a clear step in that direction.
At Beijerskajen there are echoes of Malmö’s shipbuilding past, but we will also have Malmö University and MINC – Malmö Incubator as our closest neighbours. Moving Media City (the media cluster centred on Kockum’s old machine hall) will become the base for companies such as Sveriges Television from autumn 2009.
In short: after having been at the centre of the old Malmö, ID will now be at the heart of the new Malmö. We will be in place at our new premises from 19 December. Drop in for a little mulled wine and a look round. You will find directions here.
PS. E-mail addresses and telephone numbers remain the same as today after the move.
SWEP is one of the world’s leading – and fastest growing – providers of heat transfer solutions. Based in Landskrona on Sweden’s south-west coast, the company sells heat exchanges and accompanying technology and expertise in more than 50 countries worldwide, with its own dedicated sales force in more than 20 countries
ID communication has produced a new logotype and set of graphic guidelines for SWEP that helps the company communicate to its customers and wider audience in a simpler, more dynamic way.
One of the major changes is to simplify SWEP’s logotype and change its color to red. As red is the color of heat, energy and growth, it tells people more about SWEP and what people can expect from it.
The graphic guidelines produced for SWEP show the energy, vitality and commitment to customer satisfaction that runs through the company, and demonstrates the company’s main goal – that of turning satisfied customers into delighted customers.
Thanda is in Zululand in eastern South Africa. Here you can enjoy exciting culture and see some of the world’s most impressive animals at close hand. There is also a safari lodge called Thanda Private Game Reserve. The award-winning lodge is considered to be one of the best in South Africa.
Now Thanda has a new website. ID’s assignment was to create a design that inspires and awakens wanderlust, and that makes it easy for the visitor to quickly find the right information. Visit thanda.com.
Danisco Sugar is one of Europe’s leading sugar producers, with annual production in Scandinavia, Germany and Lithuania amounting to one million tonnes. Sugar is sold to consumers under the Dansukker brand name. However, more than 80 % of sugar output goes on to the food industry, which naturally creates a considerable need for b2b communication.
Danisco, for example, utilises websites focusing on the cultivation stage in order to spread knowledge on how to make production as efficient and environmentally-friendly as possible. ID has created the design and a framework that enables the content to be easily adapted for different markets.
Previously there were websites in Danish and Swedish, and now German and Lithuanian variants have been launched. You can find all the websites here.
Together with its client, Avfall Sverige, ID has created the world’s best campaign on waste management. That’s the verdict of ISWA, an independent global waste organisation that awarded its inaugural prize at a ceremony in Singapore. At the heart of the campaign are three films that have been shown on several Swedish TV channels. The campaign also includes advertising, internal information, PR and a website, with all elements linked by the theme: Sweden’s biggest environmental movement.
French company, Valeo, one of the world’s leading subcontractors serving the automotive industry, recently sold a considerable part of its business to the major financial player, EQT, which is part of the Wallenberg sphere. The operations, which relate to heavy-duty engine cooling, generated a 176 million euro turnover in 2007 and involve around 1,000 employees in Sweden and the USA. ID’s assignment was to develop a name, logo, brand management, graphic profile and web site for the newly started company. You can see the final results above.
