Yesterday ESS Scandinavia gained further confirmation of the quality of the campaign that has ensured the European Centre for Material Research is to be located in Lund. Malmö’s Marketing Association (MiM) has named ESS Scandinavia as ”Marketer of the Year”. The judges said:
“A golden opportunity with a slim chance of success was transformed, under the theme ”Science for Society”, into a real possibility for Lund, Skåne and Sweden to be Europe’s undisputed centre for research on future solutions in areas such as energy, environmental technology, pharmaceuticals, transportation and new smart materials.”
ESS Scandinavia won in competition with Axis, which is one of Europe’s leading growth companies, and Vellingeblomman, which transformed a garden centre into an experience centre.
As ID kommunikation has, among other assignments, created the ESS exhibition – which we are now in the process of updating – on Stora Algatan in Lund and on the Internet, we would very much like to do as MiM: raise our hats and say congratulations!
The international network of independent agencies, INBA, which ID has been part of for several years, recently organised a competition for all its agencies. After a tough internal selection process, we submitted a total of eight entries and half of them won awards in their category:
Our biggest prize, gold in the integrated B2C category, was won for our work with Malmö Citysamverkan, an assignment that is so new that we have not yet had time to present it on our website.
… or rather for professional buyers of different types of sugar, syrup and other sugar-related products – that’s what Nordic Sugar’s new Sugar web shop aims to be. ID has been involved in creating both the structure and design in order to make everything as smooth and easy as possible for the site visitor. The website is designed to meet the special needs of different parts of the food industry. Customers can, for instance, buy white syrup in both 750-gram bottles and 1.3-ton containers.
Some people say that it’s good to get a new perspective on things. That’s why we let our ideas percolate for a while and took a nip of evening air during an enjoyable session of space station-spotting from the quay outside the office. Uplifting!
We have developed a campaign for Unilever Foodsolutions Denmark and the well-known Knorr brand that aims to reach chefs and other restaurant staff. The concept focuses on the fact that many chefs like to use stock cubes and liquid stocks from Knorr, but are not so inclined to tell their diners about it. (It’s somehow better that they believe the restaurant makes all its stock from scratch, which, of course, is a process that requires considerably more work).
In addition to advertising in the trade press, the campaign also includes DM with tastings of the latest stock products and a campaign website where chefs give their opinions on the products.
Over 80 % of Nordic Sugar’s sugar production is used in the food industry, which of course creates a great need for b2b communication. There are also websites focusing on the cultivation stage in order to spread knowledge on how to achieve efficient and eco-friendly production. ID has created a design and framework that enables content to be simply adapted for different markets. Previously there has been information for growers in Danish, Swedish and Lithuanian, and now for the Finnish market there is also info in Finnish and Swedish.
A lot is happening at Beijerskajen at the moment. From 1 September we have a new CEO and agency director. She is Lotte Hoflund and has actually worked at ID previously, as a copywriter. She joins us from the property developer, Centrumutveckling, where she worked as regional manager. Welcome back Lotte, and there will be more on this later.
We are also happy that our now former CEO, Johan Fernö, will remain with us. He will be focusing fully on his role as communication strategist for our customers.
We also have new neighbours. They are called Good Old and are in the northern part of our building. One practical consequence is that the ID address is now Beijerskajen 12 A (with Good Old at Beijerskajen 12 B), but more importantly we both see our neighbourly connection as an exciting opportunity for new assignments, either separately or in cooperation.
Good reason to celebrate then, and so we did last night with a lively crayfish party on our beautiful quay. An enjoyable get-together, as Linus from Good Old and Katarina from ID would surely agree.
One of the world’s biggest events in women’s sport, the Solheim Cup, golf tournament, takes place in the USA this year on 17-23 August. The European women’s team will compete against the American team in specially designed clothes from Abacus, a company based in Skåne.
Abacus, which already has a presence in 20 countries, will be using the tournament in Chicago as its first step in the American market. ID has worked on the PR activities of Abacus for several years. Now we hope that Abacus clothes will bring the golf stars good luck and wish the company well in the US market!
Nutisal is a brand with a fascinating past. It all started with a small shop on Mazraa Street in Lebanon in the late 1940s and the rest, as they say, is history. Alrifai Nutisal established itself in Sweden in 2007 with its own nut-roasting plant in Helsingborg, and ID has been assisting the company on the marketing side for some time.
Our first assignment was to develop a new design for the products in the travel retail category. This year the nut packs sold through retailers will also be given a new look. Try the extremely tasty nut mixes and find out more at nutisal.se.
Perspektiv is not only a magazine, but also one of Nordic Sugar’s websites. It is aimed primarily at professionals working in nutrition and the health sector in Danmark, Sverige and Finland. The site offers sugar-related information including scientific articles on sugar and health: myths and truths about its effect on people, sugar policies in the EU and diabetes. It is also interesting and relevant reading for consumers! Now the website has a new design and structure to make things easier for those with a hunger for knowledge about the sweet things in life.
Working for an agency means a wide spectrum of assignments: some are small, others are enormous. ESS Scandinavia’s campaign to build the world’s leading neutron research establishment in Lund is definitively among the biggest we have been involved in. The centre will cost an estimated SEK 13 billion to build.
A few weeks ago it was finalised that Lund had beaten the competing cities Bilbao and Debrecen by a wide margin. ID would like to add its congratulations and hope that our efforts have played a contributing role in the success. In addition to the exhibition at Algatan in Lund, we developed interactive presentations, adverts, banners and brochures.
And we made a huge cracker with congratulatory champagne.
One of the biggest outsourcing deals in Swedish industrial shipping history was completed recently. The Swedish division of the shipping line, Wagenborg Shipping, was given the assignment of handling the entire logistics chain for the global packaging giant Smurfit Kappa’s plant in Piteå — from factory to end customers in Europe. The five-year deal is worth around SEK 1 billion.
ID has worked in the Scandinavian market for Wagenborg Shipping for some time and in this case was involved in the strategy work for the offer to Smurfit Kappa. We rounded things off with a customer magazine and a summer campaign with the theme “relax — we will take care of all the practical aspects of your transport”
Skånetrafiken asked the public for help in generating ideas for the name of the new local service trains know as “Pågatågen”. More than 8,000 name suggestions were submitted and yesterday morning it was announced which of the 49 personalities from Skåne the jury had chosen. You can see that one of the trains will be called Ernst-Hugo Järegård from today’s advert in Metro.
You can see the complete list list on Skånetrafiken’s website, and on the radio program ”Morgon i P4″ Morgon I P4 you can hear how the jury arrived at their decision on the names.
A transparent briefcase filled with a lot of cultural items. What’s that all about?
Well, if you are interested in Swedish culture you are perhaps aware that regional councillor Rolf Tufvesson made a presentation to Culture Minister, Lena Adelsohn Liljeroth, and the Swedish parliament’s Culture Committee. The intention was to push for progress on the issue of implementing the Culture Inquiry’s proposal for the so-called “briefcase model”, which aims to increase political interplay in the cultural area.
Together with a message from 21 of Sweden’s county councils and regions expressing their support for the briefcase model, Tufvesson also took the opportunity to hand over this physical “culture briefcase”, which Kultur Skåne assigned ID to develop.
We thought it was fun, and it is not every day that you develop communication solutions aimed directly at the Culture Minister.
For films of the presentation and more information on the briefcase model, visit Region Skåne’s website.
It was a success right from the start when Star for Life asked the Malmö FF crowd for their support. During the football match against Gefle a few weeks back, fans bought Star for Life stars for SEK 20,000.
The aim for the season is to collect SEK 200,000 – sufficient funds to run a Star for Life project at an entire school in southern Africa for one year. The 50 senior high school students from Sundsgymnasiet in Vellinge, Procivitas and Malmö Borgarskola who sold the stars got a fantastic reception. The following weekend, Sundsgymnasiet’s first year students also carried out “Operation Day Work” for Star for Life, and raised a further SEK 60,000!
Star for Life’s new website – developed and realised by ID — was launched in connection with the event. We have also linked it to a number of social media: Star for Life now has a blogg, Twitter, its own channel on Youtube and a group on Facebook.
STOP PRESS: Malmö FF’s auction of football shirts for Star for Life ended recently and raised an extra SEK 28,670 for the project.
One of the world’s biggest events in women’s sport, the 
