ID held its moving-in party on 2 April. Everyone was there, or at least some 400 invited guests — clients, friends, neighbours, business partners, and, of course, ourselves. Definitely an evening to remember, and there’s no better way to recall it than with a great gallery of photos.

Thanks for a fantastic evening!

The sugar producer, Danisco Sugar, is now called Nordic Sugar and has become a part of Europe’s second-largest sugar company, Nordzucker Group. The Dansukker brand will remain, and ID will continue to dig sugar just like before. ID uses web-based communication to tempt people in the Nordic Region, Baltic States and Russia with sweet tips and competitions at dansukker.com. Last year we set up several campaign websites for Dansukker. Around 67,000 subscribers signed up for the monthly newsletters. ID has participated in the name change by communicating the new identity, Nordic Sugar, and we continue to assist with communication between the company and sugar beet producers, nutrition experts and consumers.

If you were born in Sweden in the 1970s or earlier, and have some interest in technology, you will certainly remember the TV programme, ”Sigma”. Now it’s time for Sigma TV again, except in a totally different way. From now on ”watch TV” will be on the schedule for staff at IT company, Sigma. ID, in cooperation with U-Film, is producing episodes that will be shown every fortnight on Sigma’s own internal TV channel. The production, of course, is top secret. But you can at least see an excerpt.

In the autumn, Landskrona-based company, SWEP, received a new graphic design. Now it is time to utilise it in the company’s marketing of heat exchangers to customers in more than 50 countries. ID has developed an advertising concept that highlights the benefits of SWEP’s products: simpler solutions, environmental gains and savings. The first campaign will run in Japan.

You can feel safe and secure with a single press of a button on your mobile phone. That’s what Securitas promise with their new service for the consumer market, Securitas Safe-2-Go. The service was presented at a joint press conference with Nokia on Monday 19 January.

– “The keyword is security and that’s why a personal guard dog symbolises Securitas Safe-2-Go. We want to give people entirely new possibilities to feel safe in many situations. Via Securitas Safe-2-Go the customer gets direct contact with the Securitas alarm centre. You can also search for friends and keep an eye on the children,” says Magnus Friberg, marketing and development manager of Securitas Alert Services.

ID has been involved from the start and developed the name, communications platform and sales and information material for various media.

www.securitas-safe-2-go.com

Perhaps you have already heard the rumour. Now you don’t need to wonder any more. After just over a decade at Skomakaregatan we are moving to Beijerskajen 12.

Why? We want to become an even better agency. One factor in achieving this is to work closer together with our clients and business partners. And moving to our new – more open, lighter and brighter – premises is a clear step in that direction.

At Beijerskajen there are echoes of Malmö’s shipbuilding past, but we will also have Malmö University and MINC – Malmö Incubator as our closest neighbours. Moving Media City (the media cluster centred on Kockum’s old machine hall) will become the base for companies such as Sveriges Television from autumn 2009.

In short: after having been at the centre of the old Malmö, ID will now be at the heart of the new Malmö. We will be in place at our new premises from 19 December. Drop in for a little mulled wine and a look round. You will find directions here.

PS. E-mail addresses and telephone numbers remain the same as today after the move.

SWEP is one of the world’s leading – and fastest growing – providers of heat transfer solutions. Based in Landskrona on Sweden’s south-west coast, the company sells heat exchanges and accompanying technology and expertise in more than 50 countries worldwide, with its own dedicated sales force in more than 20 countries

ID communication has produced a new logotype and set of graphic guidelines for SWEP that helps the company communicate to its customers and wider audience in a simpler, more dynamic way.

One of the major changes is to simplify SWEP’s logotype and change its color to red. As red is the color of heat, energy and growth, it tells people more about SWEP and what people can expect from it.

The graphic guidelines produced for SWEP show the energy, vitality and commitment to customer satisfaction that runs through the company, and demonstrates the company’s main goal – that of turning satisfied customers into delighted customers.

Thanda is in Zululand in eastern South Africa. Here you can enjoy exciting culture and see some of the world’s most impressive animals at close hand. There is also a safari lodge called Thanda Private Game Reserve. The award-winning lodge is considered to be one of the best in South Africa.

Now Thanda has a new website. ID’s assignment was to create a design that inspires and awakens wanderlust, and that makes it easy for the visitor to quickly find the right information. Visit thanda.com.

Danisco Sugar is one of Europe’s leading sugar producers, with annual production in Scandinavia, Germany and Lithuania amounting to one million tonnes. Sugar is sold to consumers under the Dansukker brand name. However, more than 80 % of sugar output goes on to the food industry, which naturally creates a considerable need for b2b communication.

Danisco, for example, utilises websites focusing on the cultivation stage in order to spread knowledge on how to make production as efficient and environmentally-friendly as possible. ID has created the design and a framework that enables the content to be easily adapted for different markets.

Previously there were websites in Danish and Swedish, and now German and Lithuanian variants have been launched. You can find all the websites here.

Together with its client, Avfall Sverige, ID has created the world’s best campaign on waste management. That’s the verdict of ISWA, an independent global waste organisation that awarded its inaugural prize at a ceremony in Singapore. At the heart of the campaign are three films that have been shown on several Swedish TV channels. The campaign also includes advertising, internal information, PR and a website, with all elements linked by the theme: Sweden’s biggest environmental movement.

Read more about the prize at ISWA’s website

French company, Valeo, one of the world’s leading subcontractors serving the automotive industry, recently sold a considerable part of its business to the major financial player, EQT, which is part of the Wallenberg sphere. The operations, which relate to heavy-duty engine cooling, generated a 176 million euro turnover in 2007 and involve around 1,000 employees in Sweden and the USA. ID’s assignment was to develop a name, logo, brand management, graphic profile and web site for the newly started company. You can see the final results above.

Read more on the acquisition here.

Ask any listed company and the answer will be the same: ”The annual report is our most important publication by far.” At ID we have a specialist team with long experience of financial communication, and we are commissioned to produce more annual reports than perhaps any other agency in Southern Sweden.

Our customers are in widely varied sectors, but the common denominator is that it is an assignment that sets high demands: good insight on the financial markets, a strong idea, stringent texts and a graphic design that reinforces the company’s image in the right way. Put simply; a lot of creative input to build the customer’s brand.

Active Biotech	Sysav	PartnerTech
AB Wilh. Becker	Sigma	Höganäs
BioInvent	Hedson Technologies	Annehem
	Thule

European Spallation Source Scandinavia (ESSS) opens its exhibition today on what will become the world’s leading centre for material studies focusing on neutrons. The exhibition, which is aimed at the general public, shows how a high degree of creativity in concept, ideas and design can communicate a lot of information in an easily accessible and attractive package.

Together with ESSS, we have not only created the exhibition itself, but also developed everything from adverts and outdoor campaign to brochures and interactive presentations. We can of course warmly recommend a visit to the exhibition at the ESSS premises next to Kulturen in Lund.

Mipim, the world’s largest real estate and investment exhibition opens in Cannes, France, on 11 March. Annehem Fastigheter from Malmö will be there to market Point Hyllie, the heart of Malmö’s new city district. The project breakdown is two-thirds housing and one-third commercial premises. First out on the market is the commercial side, and ID has developed a marketing concept based on Point Hyllie’s function as a meeting point and symbol for the entire city district. We also organised PR activities on the same theme when the project was presented in November.

Have you memorised the fixed line telephone numbers of lots of ID people? If so, we suggest you forget them immediately (the numbers not the people). The reason is that we are throwing out all our fixed line phones and going mobile.

When? From 1 January 2008.

Why? We will no longer run the risk of missing a call just because we happen to be with a colleague or getting a coffee. Calling us will be simpler in this new “One person, One number” mobile era.

How do I find all your mobile numbers? Easy, just click on ”The team” in the right-hand column.

We will keep our switchboard number +46 40-690 63 00 so that people who don’t know us easily can get in touch with the agency.